10 signals that you need a new website

If you’re like most people, you’ll probably upgrade your smartphone every few years. Isn’t it astonishing how quickly they become obsolete? Unfortunately, the majority of websites are in the same boat.

There are several symptoms that your company needs a new website.Web design services dubai not only talking about the appearance of your website; it’s a clear indicator. Your website’s performance and usefulness are equally important.

Your bounce rate is high
Google Analytics defines “bounce rate” as the percentage of visitors who only view one page on your website. In other words, it is the percentage of visitors who arrive at your website and proceed to the first page. Visitors that bounced either did not find what they were looking for, were not interested in learning more, or thought your website was too slow or difficult to use.

A new design can help address some of these issues and encourage readers to remain longer. If your bounce rate is consistently larger than 70-90% across your site, it is reasonable to propose that a new website be considered (or, at the very least, a new copy and content update).

Your page load times should be faster
One of the most typical issues we see with old websites is that the pages load slowly. If your prospects are anything like the majority of us, they have gotten accustomed to receiving what they want when they want it. That implies they will load promptly and, worse, will interrupt the reader if those images decide to appear and rearrange the text.

Long load times correspond with higher bounce rates. Furthermore, when determining a website’s search ranking, Google prioritizes load times. This is notable because Google is responsible for 94% of organic search traffic.

Your website does not appropriately reflect your brand
Your brand, products, and messaging evolve over time, but has your website stayed current? Visitors’ first impressions frequently represent the difference between converting a potential customer and leaving. Make sure you’re known for having a well-designed website that aligns with your message and brand and addresses your consumers’ pain points today, not a few years ago.

If your company claims to be cutting-edge, but your website is everything, there is a major mismatch. If this is the case, it is time to create a new one, or at least a launchpad site.

Your site looks to be dated 2010
To the point: if you have not updated your website design in the last decade, you must do so now. Your reputation is being tarnished by flashing graphics and text, thousands of typeface variations, and a color scheme that screams “taste the rainbow.” We hate to single anyone out, but a quick Google search for the worst websites will turn up a slew of cringe-worthy examples.

Okay, your website may not be “that horrible,” but it most likely falls short of modern website standards and trends. Examining your competitors’ websites is a straightforward way to assess your web design. Be candid; how does yours compare to the greatest competitors in your industry?

Your website hasn’t been updated in over three years
Consider how quickly fashion trends and smart gadgets change; websites must remain active. In the last five years, Redberries has completely rebuilt its website twice. Of course, we are always modifying to keep up with the current design trends and user experience improvements.

Aside from appearance, there are numerous reasons to update your website. Does it, for instance, have a Secure Sockets Layer (SSL) certificate? Your URL is not considered secure if it does not display a little padlock icon when accessed in a web browser. An SSL certificate has a big impact on how well your website ranks in search results.

You cannot update content on your own
You are most likely wasting time and money if you rely on a web developer to make changes every time you wish to change the content, add a blog, or perform other simple tasks.

CMS platforms like HubSpot make it easy for marketers to manage their websites without having to learn coding or be web designers. You can easily add new landing pages, CTAs, blogs, and other pages to your website by dragging and dropping templates and forms. When compared to the HubSpot CMS platform, those operations can seem like a chore.

Your website’s navigation should be clearer
We see it all the time: a dozen menu items in the navigation bar and an architecture with nearly the same number of pieces as a Rubik’s Cube (and just as difficult to figure out). Some people believe that providing users with as many options as possible is vital; yet, doing so overwhelms visitors and results in a poor user experience.

This is a typical problem with websites that were put together over time. Prospects should understand intuitively where to click, how to learn about your products or services, and how to easily and quickly get the information they desire when visiting your website. Maintain simplicity.

Your conversion rate may be higher
If you want to produce more leads or conversions from your website, it is time to enhance. All of the causes on this list can contribute to low conversion rates, and if more than one of them sound familiar, you owe it to yourself and your bottom line to modernize your company website.

Your website should be mobile-friendly and responsive
More than half of all web visitors globally access websites via mobile devices. If your website is not mobile-friendly, you will miss out on all future visitors. Even if your website is mobile-friendly and responsive when viewed on many devices, certain businesses may require additional features.

Mobile-first websites perform faster, and search engines base their results on mobile rather than desktop. If you’re starting from scratch, consider mobile-first web design, as consumer engagement on these devices is only going to increase.

You need to use inbound marketing
Simply having a website does not mean it is optimized for inbound traffic. Assume your website is primarily informative but does not educate and inform your target audience in order to build trust and drive them toward a purchase decision. In that situation, it will not help you achieve your business growth objectives. A true inbound site will include content that attracts, engages, and delights visitors, as well as several lead conversion opportunities that help with lead nurturing.

Finally, should I get a new website? If so, you probably already know the answer. Assume you find any of these key flaws on your website and want to launch an inbound campaign. In such instance, you’re better off starting from scratch with a launchpad site and adopting a Growth-Driven Design (GDD) method to continuously improve it. A GDD strategy can help you make those changes over time and is typically much less expensive than traditional web design techniques.

10 signals that you need a new website